Press releases are a promotional vehicle that can help you gain more attention for your company. When done effectively, they help you attract attention you might then be able to translate into more customers and sales. Releases can still function in the classic way, by getting the interest of a local newspaper reporter, who could then choose to do a story about your company for his or her publication. In this day and age, press releases can also get paraphrased or reported on by bloggers, too – I’ve had press releases picked up by specialized industry blogs, bringing attention to my topic from communities interested in the subject matter. For local businesses, press releases can be an effective source for local citations, particularly since they can get picked up by geo-authority websites such as local news. Get the full story at Search Engine Land