Four practical takeaways from Leonardo's recent webinar with Google: - People are inspired primarily by online resources, most especially through social and video sites and search results so it’s important that your hotel be represented on these sites and optimized for search engines - The research phase is a critical part of the planning stage of hotel shopping which presents an opportunity for hotel marketers: Grab travelers’ attention, and stay memorable as they go through the consideration process - Mobile is important throughout the entire shopping journey with the majority of leisure and business travelers switching between devices to complete planning and booking. Being optimized for smartphones and tablets shouldn’t be a back burner initiative any longer - More than half of hotel bookers watch online videos to make a decision regarding their accommodations. Video production isn’t as expensive as it used to be and there is an option for every budget. Get the full story and wathc the webinar at Leonardo