The hotel's brand will be a defining part of the profitability, image and value of the hotel, and there may be no other decision which has a greater effect on the future of the property. Similarly, the management of a hotel can enhance the value of the brand, protect the owner, or detract from the value of the hotel -- by as much as a 50% swing. The 3 fundamental questions While a hotel owner will live with these choices for years - if not decades -- owners and developers often fail ask three key, threshold questions: 1. Should the hotel be branded? 2. If it is branded, which brand? 3. And if it will be branded, should the brand manage the property? Get the full story at