The hotel's brand will be a defining part of the profitability, image and value of the hotel, and there may be no other decision which has a greater effect on the future of the property. Similarly, the management of a hotel can enhance the value of the brand, protect the owner, or detract from the value of the hotel -- by as much as a 50% swing. The 3 fundamental questions While a hotel owner will live with these choices for years - if not decades -- owners and developers often fail ask three key, threshold questions: 1. Should the hotel be branded? 2. If it is branded, which brand? 3. And if it will be branded, should the brand manage the property? Get the full story at Hospitality.net