According to survey results, respondents were a determined and persistent group, as their two primary objectives for 2013 mirrored their most frustrating challenges from 2012. The overall results for this question were evenly distributed among possible responses, but acting on data to improve marketing performance (42%), and combining data from multiple sources to draw correlations and make predictions (41%), were top-of-mind for respondents. Notably, the third-most selected challenge was the funding of new analytics tools and solutions. Though 30% is certainly a significant percentage of marketers, as seen in a related chart in the Benchmark Report, 3% fewer considered this an objective for 2013. Minimal, though it may seem, it may represent a positive step toward allowing marketers to focus more on analytics tasks in 2013, and less on the justification of costs to the C-suite. Get the full story at MarketingSherpa