“This list captures the distribution channels that led the industry in providing one the most critical measures for a hotel’s success today – its online revenue,” says Mike Ford, co-founder and managing director at SiteMinder. “Around US$11 billion worth of online revenue has passed through SiteMinder’s technology over the past year. This has been via both the third-party booking sites and Internet booking engines SiteMinder’s Channel Manager integrates with – including SiteMinder’s own product, TheBookingButton, which for the fourth year running features among the list’s top five positions to show the increasing value that direct bookings provide for hoteliers.” Speaking on the third-party sites featuring in the list, Mr Ford adds, “With the ubiquitous headlines on market consolidation and acquisitions in 2015, it is easy to forget the role each individual brand plays in the decision-making and booking process of today’s traveller. SiteMinder’s list of the top 10 booking sites for hotels highlights these roles in enabling hoteliers to increase their reach and conversions online – and to optimise all of their available inventory at any given time through the world’s leading distribution channels.” Get the full story at SiteMinder