Now is not the time to cower in your shell and hope this whole recession thing passes. If you fear the economic change that is upon us, the consequence will be poor results, bad decisions, and, for many, job loss.

On the other hand, if you embrace change, build a plan to capitalize on it, and approach your team with the attitude of becoming stronger as a result, you will find that the bumpy ride ahead can be more enjoyable with the positive focus and aggressive approach to tackling the challenge.

Recommendation: Build a plan that proactively tackles the issues versus reactively "kicks the can" of despair. So, what does "No Fear" actually translate into?

- It's a matter of attitude: "We have an opportunity to kick our competition's butt because we are going to do XYZ to gain market share while they scramble."

- It's functional: "We need to start doing more with less, which means making the existing programs that we keep better, and getting rid of those that we cannot measure."

- It's proactive and goal-driven: "If we can cut marketing cost 20% and increase lead generation 10%, then we'll open up more budget and the marketing team will be bonused."

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