Here are our top ten hospitality industry trends for 2019: 1. Personalization in a GDPR/CCPA/Privacy First World Following in the footsteps of the European GDPR, California recently passed the CCPA, which is to take effect in 2020. These laws allow for any consumer to request any and all personal data an entity has collected on that consumer without any repercussion from the entity. So how do we personalize? We already know lots about our guests – wi-fi usage, bed preferences, favorite foods and beverages. We must use our Customer Relationship Management software for a strong connection to the guest and assure them the information will never be shared. Establish trust by making our newsletters and websites robust and personalized and then following through with great execution. Get the full story at Hotel Online