There is much (and growing) research that tells us about the critical role Social + Mobile, a.k.a. SoMo, plays in the daily lives of consumers. - Social networking has passed gaming to become the #1 mobile app activity [Flurry] - 60% of time spent on the mobile internet is devoted to social networking [Ground Truth] - More than 189 million of Facebook users are “mobile only” [May 2012, Comscore] Let’s look at how these two relatively late 20th century innovations are stronger marketing tools when leveraged together to tell great stories by studying CitizenM, an Amsterdam based hotel development company with locations in Europe and most recently Times Square. Get the full story at Leonardo