1. Marriott International: Far ahead of its peers, Marriott boasts a best-in-class booking experience and the largest email list size in the Index. It was the only Index brand to crack into the top 10 sites appearing in organic Google search results. When it comes to retention, the brand secures strong open rates by targeting users with abandoned reservations, sending point expiry alerts, and gamifying elements of the rewards program to keep customer connections intact. 2. Four Seasons: A leader in mobile optimization, this Genius brand demonstrates low-touch, high-impact customer service by allowing guests to send and receive instant messages with property teams throughout their stay on a mobile app that is both feature-rich and lightweight. Despite promoting 33% fewer posts than most aggressive brands, Four Seasons secures the highest share of voice on Facebook and shines in content creation overall with Index-leading performance across all social channels. 3. Hilton: Already one of the most visible brands across paid results for unbranded keywords, Hilton bids on branded terms for 23% of competitors. Its large international footprint and broad range of amenities and price points permit the brand to compete against a wide set of hotel companies, making it a veritable threat to a significant portion of the Index. Furthermore, it has a knack for digital innovation, including smart room features, helping establish a platform for greater guest personalization. Get the full story at L2