You should consider paid services if you are unable to manage and keep your pulse on your online reputation. Also, paid services help you analyze and understand the magnitude and sentiment of conversations around your brand, which would take you even longer if you did it manually. Services start out at a minimal price of $1 for individual bloggers and shoot up over $100,000 for large enterprises. If you are considering using a paid service, select the one that best matches your current situation and scale up as your requirements grow.

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