Virtual Reality Some hoteliers might dismiss VR as a fad that will run its course with tech geeks. But its foray into the mainstream market is just getting started. The hugely hyped Oculus Rift, Samsung’s Gear VR (powered by Oculus), HTC Vive, and other VR devices will bring to the marketplace an entirely innovative medium of online advertising, and will be able to integrate to video channels, popular social media platforms, and even messaging platforms. Marriott has taken advantage of this technology in several of its hotels by testing the first in-room 4D virtual reality travel experience. “VRoomService” allowing a guest to “visit” destinations such as Chile, Rawanda, and Beijing through what they call “V Postcards”. Video Marketing Video marketing, and even live video streaming via channels like Periscope, is already a hot trend that will continue to be even more so. If a picture is worth a thousand words, then videos are worth a million. On websites, videos translate to lower bounce rates, greater engagement, and can showcase your hotel in multiple scenarios. Social media platforms, such as Facebook, Instagram and YouTube, already offer effective video advertising, and in a move that promises to be a game-changer, Google is looking into incorporating video ads in search results. Video marketing can tell a story that resonates and allows for more out-of-the-box, immersive engagement, beyond the “look how amazing our rooms/grounds/location are” are scenario. For instance, you might promote your restaurant by showing your chef creating his signature dish or the arrival experience from a guest’s POV. Get the full story at Cvent