Tourism Board, Convention Bureau and Tourist Office websites can be improved quite a lot, says European online marketing company Xotels. Most of them need a makeover to be able to compete with commercial travel and tourism websites.

A local or regional DMO website should help to promote not only the destination as a whole, but also hotels, tourist attractions, restaurants, theatre, sports, activities in the destination itself. Ideally it would be possible to buy or reserve this through the DMO website.

But how can a DMO or Destination Marketing Organization compete against commercial giants? Here are Xotels top 25 best practices for DMO websites and destination marketers.

Get the full story at Xotels