We know that hospitality customers are more demanding than ever before. There’s more competition each year due to new builds and the increasing prevalence of OTAs and short-term rentals. The expectations of travelers are accelerating while properties try to undercut each other’s rates. So what can revenue managers do to stay a step ahead? One of the most effective ways to keep your competitive edge is to understand the direction of rate shopping trends. It’s important to look at rate shopping from the consumer’s perspective as well as how your pricing strategy can adapt to the changing tides. Here’s a look at the top trends in rate shopping for 2017 so far. Get the full story at rainmaker