Guest experiences with hotels online aren’t anything new – which is why review sites hold so much significance for hotels in today’s age of real-time information. A staggering 93% of global travellers see online reviews influencing their booking decisions. Sure, some travellers are impulsive, emotional or spontaneous. But there exist many travellers, who’re methodical in their approach and love to document their experiences to guide other travellers in making informed choices on their next business/leisure trip. 53% of TripAdvisor users say they won’t book a hotel if it has zero reviews (PhoCusWright, September 2012). In such a scenario, hotel operators much master the art of handling online guest reviews for your hotel to stay competitive. Given equal pricing, guests are 3.9 times more likely to choose the hotel with the higher reviews. Get the full story at RateGain