Sojern looks at the top five benefits of running Dynamic Creative campaigns: Creates urgency and promotes immediate action: Providing this real-time information creates Fear Of Missing Out, or FOMO. Moreover, reflecting a user’s preferences shows a high level of understanding about what your customer wants. This starts to build an excellent customer experience before the booking even occurs. Responds to changing preferences: As travelers search and compare online, Dynamic Creative adapts to how their preferences change as they move along the funnel. For example, a user may search for a particular week at the outset, then change timings as their search continues. Dynamic Creative responds to suit the new dates of travel with updated pricing and availability. Get the full story at Sojern