The importance of having a blog on your hotel website can’t be stressed enough. In addition to serving as a platform to share informational and inspirational content to past, current, and future guests, blogs can enhance your inbound marketing efforts—driving traffic to your hotel website and attracting even more prospective guests. Before getting started on your hotel blog, develop a content strategy that works for you, including the topics you’ll focus on and how often you’ll update the blog. If possible, it’s helpful to have multiple contributors, to offer different perspectives and share the workload. Get the full story at HEBS Digital