- During check-out ask your guests to review your property and advertise your presence in social networks or booking sites. (TripAdvisor mostly, but also Expedia, Booking.com, etc.) - Send your guests a “Thank you for your stay” emai asking for positive reviews on tripadvisor. Only a large amount, and recent reviews are credible. - Show your guests that you care: monitor your reviews and answer all negative comments. Use the manager’s response field to reply. Be apologetic, explain what happened and offer an incentive to come back. Get the full story at Guest Centric