A recent study WHIP conducted taking into account over 35,000 bookings on the largest European markets (Paris, Rome and Barcelona) gives a pretty good picture of which type of sites generate most bookings and the market share these sites have. Taking into account that each of these categories actually generate revenue for the hotels in question, it important to state that none of them should be left out as “a minority” since they will generate revenue. The question is only one of how big an investment to make into those sites. Below are two graphs, one with search engines and one without. We included the one without search engines to make the graph clearer as a sort of “zoom in” on the real referring sites. Get the full story at WHIP