1. Set Objectives At the outset, identify the key objectives of your survey. Are you looking for deep insight, and therefore willing to accept a lower response rate, or is a high response rate the most important objective? Do you want to identify issues, build review volume on review channels and receive advice on prioritizing service and amenity upgrades or receive feedback from specific segments of guests? Answering these will help you compose questions that elicit the type of information you need most. 2. Focus on Key Areas Rather than overwhelm guests with dozens of questions about every aspect of their stay, drill down into key areas (or departments) for actionable insight. Use advanced question logic to display or hide questions based upon guest responses, making the survey more relevant to each guest and giving you more detailed feedback to help prioritize operational, service or product related improvements. Create follow-up questions based on the guest’s specific answer. For example, rather than ask five questions about check-in, ask one about the overall check-in experience. If guests give a low rating, then ask more questions to gain deeper insight. Get the full story at ReviewPro