Search Engine Land selected some of the key tips any international marketer should consider. 1. Don’t translate all your content – it could be money down the drain. Instead, focus on translating only the content that will drive ROI. 2. Research potential markets carefully – but don’t rely purely on analytics data to determine which markets to enter. Other factors to consider include keyword research data, competitors, ecommerce regulations and usability. 3. Check out currency and payment preferences in your target markets. In some cultures, such as Russia, users will order goods online but choose to make the payment offline. If you don’t have the capabilities to facilitate local payment methods, you are unlikely to succeed in that market. Get the full story at Search Engine Land