Recent research by Deloitte shows that it is unrealistic to expect customers to book on the first site visited, or indeed with the first price offering they find. A very significant 59% are searching for price alternatives. Also, 81% of travel shopping baskets are abandoned, compared to 68% of other online retail. Online agents act as an important remarketing tool in this regard, closing sales which the tour operator has not, for whatever reason. Get the full story at Travolution