This week, the travel industry will be celebrating the United Nations’ annual World Tourism Day and this year’s theme is all about “Tourism and the Digital Transformation”. Over the past two decades, developments in technology have played a fundamental role in the growth of the tourism and travel industry. The establishment of Online Travel Agents (OTAs) helped to empower tourists – offering them access to a wider selection of travel options at reduced prices – and boosted profits for travel suppliers who found themselves with improved access to a global customer base. But how will more recent technological advances impact the travel industry? How can new technologies including big data, artificial intelligence and digital platforms be harnessed to boost growth and improve the customer experience? Get the full story at ITProPortal