Every day, hotels ignore millions of relevant consumers at the very edge of converting to real revenue. Prospects who have already visited their websites and searched the booking engine for their travel dates. Here’s what happens: A visitor will go far enough into your booking engine to see what your rates are. Afterwards, they are driven out by a number of reasons, including an overcomplicated booking process, concern that rates may be lower elsewhere, or an urge to head to TripAdvisor to read reviews. There is a massive opportunity to regain those lost visitors and reservations. After all, it’s always easier to win business from a previous visitor who has already made it halfway to purchase, rather than from a traveler who has never heard of you before. Hotels investing in reservation recovery technology are transforming abandoned reservations into big revenue opportunities. Get the full story at Tambourine