“After strong group sales pace early in the fourth quarter of last year, it is a bit disappointing that group bookings have lost some steam heading into the New Year,” said Tim Hart, executive vice president, business intelligence, TravelClick. “That being said, the group segment is still ahead of where it was this time last year, and strong transient demand and ADR growth continues to drive a positive overall outlook for the first part of 2014.” For the next 12 months (January 2014 – December 2014), overall committed occupancy* is up 3.3 percent when compared with the same time last year. Average daily rates (ADR) are up 3.9 percent based on reservations currently on the books. Transient bookings are up 5.3 percent year-over-year and ADR for this segment is up 5.2 percent. The transient leisure segment is showing occupancy gains of 8.4 percent and ADR gains of 5.7 percent. The transient business segment is flat (down 0.6 percent); however ADR is up 5.7 percent. Group segment occupancy is ahead by 2.7 percent and ADR is up 1.6 percent, compared to the same time last year. Hart concluded, “The 4.8 percent growth in transient leisure demand is encouraging, and may be indicative of a strengthening economy. The strong growth in transient business ADR is also positive. That segment booked at a lower rate growth in 2013. It appears that hotels were able to negotiate rate increases for 2014, which will support healthy ADR growth this year.” The January NAHR looks at group sales commitments and individual reservations in the 25 major North American markets for hotel stays that are booked by December 29, 2013 for the period of January 2014 to December 2014. Download the full report at TravelClick (PDF 271 KB)