"Governance is key," said UNWTO Secretary-General Zurab Pololikashvili. "Addressing the challenges facing urban tourism today is a much more complex issue than is commonly recognized. We need to set a sustainable roadmap for urban tourism and place tourism in the wider urban agenda, also ensuring that local communities see and benefit from the positive aspects of tourism." Already, in several key destinations, particularly in European cities such as Amsterdam, Netherlands; Barcelona, Spain; and Venice, noise and public protests are providing reasons to create ways to preserve the quality of life in popular destinations without sacrificing tourism development, promotion and competitiveness. Get the full story at Mulitbriefs