Sina.com, China's largest portal with over 100 million monthly unique visitors, announced a strategic cooperation with Qunar.com, China's largest travel search engine and second largest travel media with over 8 million monthly unique visitors.

The two companies will launch "Free Talk Travel", a blog publishing platform that will allow Chinese travelers for the first time to share their travel experiences in an innovative and interactive way. "Free Talk Travel" is expected to be one of China's most popular blog platforms and an asset to online travelers everywhere in China.

"We feel that Qunar will provide us the right travel industry expertise and consumer insights to co-develop this exciting new project. Both the blog platform and travel e-publishing are sure to be well-received by our users," said Mr. Kevin Zhu, Life Channel Editor of Sina.com.

According to Ms. Denise Peng, VP of Product Development at Qunar.com, "Sina is the right partner for us as we expand our service offering into the realm of travel 2.0. We're looking forward to an outstanding cooperation!"

In addition to co-developing "Free Talk Travel", consumers will be provided with prizes for offering the most interesting, relevant or downright funny stories about their latest travel adventures. A few of the top prizes include roundtrip flights to Bangkok and Phuket and Sony W55 digital cameras.