The study found that more than half of social network users (53%) are willing to share data from their social media profiles for a more personalised experience. One in five (22%) say they are most likely to do this for travel and leisure sites, according to the research by social personalisation firm Intent HQ. The top three personalisation elements that consumers are willing to share their social data with the travel and leisure sector for are: - Offers and discounts (57%) - Deals, holidays and travel based on their interests (41%) - Seeing bookings and other content their friends and family have engaged with (34%) Get the full story at Travolution