Travel Ad Network, a vertical network in the travel space, has been selected to exclusively represent premier travel blogging and information portal RealTravel.

RealTravel has quickly emerged as a leader in the "Travel 2.0" space by attracting a broad demographic of travel bloggers and shoppers. Since its launch in late 2005, RealTravel has amassed a loyal audience and has been featured in the Wall Street Journal, the Seattle Times, Red Herring, Venture Wire and The Globe & Mail. In addition, RealTravel was recently named "One of the Twelve Essential Travel Websites' by Forbes, as well as being named "Best of the Web."

RealTravel enables people to easily find and share travel blogs, photos, reviews and other information so they can better research, plan and book their vacations. An in-house editorial team reviews all information on the site to ensure the quality of the information. This approach has enabled RealTravel to attract a rapidly growing number of people to its site, as well as distribute its content on the San Francisco Chronicle and Austin American Statesman's websites. Advertisers can reach this audience using all IAB standard ad units as well as custom formats.

As travel buyers continue to go beyond the large online travel agencies in search of better advice and lower prices, companies that facilitate the sharing of information amongst travelers, such as RealTravel, have experienced rapid growth. Referred to as Travel 2.0 by PhocusWright Founder, Philip Wolf, this new breed of travel information site provides marketers the opportunity to participate in the research and inspiration stages of travel planning rather than the later booking stage on travel agency websites.

"RealTravel gives both travel marketers the chance to engage readers during the inspiration stage of travel planning and participate in their dialogue," says Travel Ad Network CEO Cree Lawson. "These are avid travelers doing their research before they've chosen their destination, their departure date and their return date. This valuable audience is a very attractive addition to our network and we look forward to working with them.'

The addition of RealTravel brings the total number of sites in the Travel Ad Network to 42 best-of breed properties, delivering a combined monthly audience of more than 8 million unique visitors.

"We chose Travel Ad Network as our exclusive banner ad representation firm because nobody knows travel advertising better. They understand our business and bring us the type of advertising that is most appropriate for our content," said Ken Leeder, founder and CEO of RealTravel.

Related Links: RealTravel, Travel Ad Network