Overall the data shows a boost in click-through rates by an average of 10% across all 20 travel keywords examined. The average cost-per-click rose -- but only by 5.21%, or three cents, rising from average of $2.65 to $2.68. Travel has become a focus for Google as it draws nearer to the summer months. In March, Google introduced a mobile feature called Destinations meant to help travelers figure out where and when to go, and what sights to take in. It also will help find less expensive fights and hotels. The feature at launch curated itineraries for 201 cities. Barcelona, for example, has itineraries from people who have been there, including a three-day trip that includes the Gothic Quarter and buildings featuring Catalan architects. Get the full story at Media Post Read also "New data reveals impact of Google’s right-hand ad changes" a Econsultancy