The takeaways from Expedia Media Solutions were: - The fastest growth will come from social and video commercial channels. - In 2013, the number of travelers who used online video for planning increased 10 percent year-over-year. - Social and video ad budgets will nearly triple between 2011 and 2014, accounting for 18 percent of all digital dollars. - 84 percent of travel advertisers are currently using or experimenting with Facebook page photos or link photos. - 68 percent of travel advertisers say Facebook ads are at least moderately effective, while 53 percent rank Foursquare as the least effective form of social advertising. - 46 percent of ad buyers find social extremely or very effective for generating brand awareness. - In the coming year, 30 percent of advertisers plan to experiment or adopt Twitter‘s lead-generation cards, while 28 percent will look to Google Plus or Pinterest. - 33 percent of advertisers are currently using targeting or retargeting technologies, while 12 percent of advertisers are currently experimenting with these methods. Get the full story and infographic at AllFacebook Read also "Are marketers underestimating the power of Facebook ads?" at Internet Retailer