GDS air bookings have dropped 15% since 2006, and air bookings on airline sites have increased 65% and on other websites by 124%. The shift has been stronger for the segments where GDS bookings are traditionally low, in cruise and tour. Bookings on cruise line websites have increased a whopping 233% since 2006 while cruise bookings in GDSs have decreased by 40%. Bookings on tour company websites have increased by 75% since 2006; GDS bookings have dropped 64%. “As suppliers have invested in more user-friendly interfaces, agents have shifted booking practices, and are now using more direct supplier websites to serve clients, especially leisure clients," said ASTA CEO Zane Kerby. Get the full story at Travel Weekly