A recent American Society of Travel Agents survey found that while 41 percent of U.S. travelers have never used a travel agent, they are open to the idea. Many of those who do use agents like the fact that they have a person to call if something goes wrong. “When you book with me, my clients have access to me 24 hours per day via cell phone,” said Ward. “I had a honeymoon couple that went to a different property than what I suggested. They got to the property and it was under renovation in Maui with no air conditioning. For $150 difference they could have been down the street at a much nicer property. I got up at 2 a.m. and got them transferred to the nicer facility.” The biggest obstacles in many cases are misconceptions that travelers have about agencies. Get the full story at Business Journal and AsiaOne