That’s among key findings in ASTA’s just-released 2013 Technology & Website Usage Report, which details how the online habits of travel agencies have shifted as social media has become a larger part of the cultural and business landscape. In one of the more pronounced shifts in agents’ technology use, just a third of agencies had an online booking tool on their site, down from 60% in a 2007 survey. Why the change? “When a lot were using branded online tools, they felt it was more of a workaround for suppliers than something integrated into their agency,” said Teates. “Some said they weren’t getting enough sales from online tools to make it worth their time.” Royal Caribbean and Sandals & Beaches are the top branded leisure online tools used on agency websites. Get the full story at Travel Market Report