TravelCLICK released results from a survey, which demonstrates that travel agents are increasing their reliance on the Global Distribution Systems (GDS) for hotel information. Conducted by Phoenix Marketing International, the bi-annual study shows that 67% of travel agents worldwide say they use the GDS as much or more today than two years ago.

The survey findings also indicate that customers depend on the advice of travel agents when making decisions about hotel bookings. At least 39% of the time travel agents recommend a hotel to the traveler.

The above results of the online, global survey of 1,118 travel agents representing the four major GDS - Amadeus, Galileo, Sabre and Worldspan - correlate with the increase in room nights and revenue the GDS experienced for the first half of 2005. Q1 and Q2 of 2005 compared to the same time period in 2003 shows a 35.6% growth in revenue and a 17.7% increase in room nights made through the GDS.

The research demonstrates that travel agents respond strongly to GDS media. Among travel agents who recall seeing an advertisement on the GDS, 40% report that they made a hotel booking at least once in the prior three months due to the ad.

Among other key survey findings was the importance of suppliers offering rate parity through the GDS channel. Travel agents across the globe were virtually unanimous in the belief that the same rates should be made available on all platforms.

"Consumers are increasing their reliance on the advice of professional travel agents. Hotels practicing rate parity through the GDS channel are growing share. Additionally there is strong evidence on the value of targeting travel agents with relevant offers while they interact with customers," said John Hach, Vice President of Marketing and Product Manager of TravelCLICK.