Increasingly, they are finding that the rich personal interactions made possible by social media are ultimately effective only if they are part and parcel of larger, more traditional marketing, branding and networking strategies. Social media has become key in agents' branding efforts, and brand awareness is key for agents' business, according to Andy Ogg, sales and marketing director for the Ogg Marketing Group. "You're not selling just a service; you're selling yourself," he said. "You're selling your experiences, you're selling your contacts and you're selling what you have done." Facebook and other sites that enable users to upload photos and videos have become an ideal space for agents to show clients their personal brand. For many, it's also an easy way to get themselves and their names out there outside of traditional branding efforts. Get the full story at Travel Weekly Read also "Social media has negligible impact on bookings for independent hotels"