Analysts note that the travel industry is seeing a boom, and it appears that marketers are turning to native ads to ensure that they ride the wave while it still exists. “Because of strong economic indicators such as a strengthened labor market and increases in disposable income and house prices, Deloitte projected healthy travel demand for all types of trips throughout 2017,” Wuestefeld said. “Naturally, travel brands seeking to capitalize on renewed consumer confidence increasingly tapped native advertising as a strategic marketing vehicle. Native advertising allows advertisers to nurture consumers through the funnel by creating really rich and differentiated content experiences that provide useful information.” Get the full story at VentureBeat