As a society, Weisband went on to say, we have gone astray. And it isn't just a matter of greed on Wall Street or imprudent bank loans. We've lost touch with common-sense values across a wide range of behaviors. We have become obsessed with materialism, with things. And we're now in a period of correction that, she believes, will bring us back to traditional values that are ultimately more fulfilling than mere possessions.

But for that to happen, companies must take a hard look at the experiences they offer and see if they are reflective of the societal shift in consciousness. Weisband said Crystal was already going through this process and creating experiences that will be meaningful for these times.

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