It’s important to remember that site traffic is equally as important as conversion rates, when a potential customer is browsing your special offers page, that is still a valuable part of their customer journey even if they don’t purchase then and there. The online hotel space is becoming increasingly consumer-centric – as there is no linear path to purchase, the consumer must be given what they want at each touchpoint in order to be at the front of their mind once they’re ready to buy. In this article, we discuss the key trends that our own client data, collected in the first half of 2017, has indicated. This data brought to the fore some interesting insights into the gender divide when it comes to making travel plans, and which demographics are using what devices. Get the full story at Net Affinity