Some key points from the survey:

- The popularity of Twitter is unquestionable. However it is a recent phenomenon, the majority of respondens just started using the tool in the past twelve months (52%);

- Despite its popularity, there is a nearly equals split between Twitter addicts (31% use Twitter ten or more times a day) and those who use it infrequently (33% less then four times a day);

- Surprisingly, the majority of respondents recommend using Twitter to find travel information such as deals and tips, only 9% suggest a consumer should not use it for trip planning;

- These top travel bloggers shared their top pet peeves including tweets that are too promotional, too mundane or too corporate. Businesses new to Twitter need to be personal and interesting.

Get the full presentation at Updake

Read also "The hot list of hotels on Twitter" at the Examiner