In today’s on-demand world, customers expect to have access to everything they need through their mobile devices. In fact, 71 percent of users who encounter a non-mobile-optimized site will immediately click away. If customers cannot easily find all the information that they are seeking on your mobile site, they will move on to the next one. This is especially important for travel brands because if users are searching on their mobile devices, they are most likely close to purchasing. The majority of mobile hotel bookings are made within 24 hours of a stay. But a great mobile Web site is only one part of a successful mobile marketing strategy. Get the full story at Luxury Daily