Fortunately, with uncertainty comes profound opportunities and there is no better way to stay ahead of industry trends than by meeting and benchmarking against your peers at the travel industry’s must-attend event TDS N. America. The event will bring together over 450 delegates from top travel brands, including Southwest Airlines, IHG, TripAdvisor, Priceline, United Airlines, Starwood Hotels & Resorts, Google, DFW International Airport, Virgin America and many more, to share cutting-edge case studies and insights on how to stay competitive at this time of disruption and uncertainty. Event Chairwoman Susan Black, Founding Partner, Black & Wright claims “the attendees come year after year to EyeforTravel to learn what the absolute cutting edge and hottest issues are. In addition, the networking at the event really is unparalleled” Taken from the event research, here are 6 key areas travel brands should be focusing on to stay ahead of the competition this year: - Customer experience: Take advantage of the fast growing innovation in the industry and ensure you are providing a consistent, seamless, user friendly experience at every stage of the customer journey - Online reputation: With word of mouth now the most influential form of marketing it’s time to invest in a strategy which harnesses online reviews, social media posts and user-generated content - Partnerships: The travel industry is becoming increasingly interconnected and forming partnerships with other travel brands is now crucial to exceed customer expectations - Distribution: With the cost of acquisition rising now is the time to develop a distribution strategy which focuses on the true value each channel brings to your business - Revenue Management: Invest in the long-awaited innovation in RM systems so Revenue Managers can become a central force in increasing profitability and driving growth - Personalization: Treat your customers like individuals and cater to their personal preferences to increase engagement and drive loyalty These topics will all be discussed in depth at TDS N. America. Download the event brochure to find out more - The early bird rates for the event expire this Friday (August 12th), register on the website to save $200 -