Endless opportunities to market online have caused many to turn a blind eye to one of the most valuable tools at a marketer's disposal: in-person engagement. While email and social media campaigns have proven to be effective, starting efforts outside the confines of a computer screen with a warm handshake and friendly conversation can be invaluable. One of the primary problems travel companies face today is cutting through the inbox and social media noise to connect with its target audience members. Discover how Bonvoy Adventure Travel marketed its flex pricing plan with a one-day live event in New York City to put its team right in front of consumers, boosting Facebook reach 800% and increasing direct traffic to the company website by 775%. Get the full story at MarketingSherpa