More than half (59%) of holidaymakers now use the internet to compare prices as the travel sector becomes a buyer’s market, according to a new study. As many as 42% use review sites when planning their holiday, compared to 31% using travel company websites and 21% online travel agents. Of those planning with review sites 59% say this was their main influence, as people move from being content consumers to content creators. The research also suggests travel companies must adapt to fragmented digital channels, as a third of consumers use two or more devices when researching their holiday. Get the full story at Travolution and download the report at Deloitte (PDF 2.4 MB)