Travel content is meant to inform and inspire, giving people the tools and boost they need to finally book that trip they’ve been meaning to take, whether it’s a weekend getaway or a month-long adventure. But the brochures, travel agents, and even websites of yesteryear just don’t cut it with today’s consumers. In 2018, the travel industry continues to grow and evolve as brands keep trying to stand out and engage increasingly inattentive audiences who have only more products, services, and platforms to choose from. Which is precisely why content marketing is so vital to the field. With the right combination of innovative technology and powerful storytelling, a travel brand has the potential to rise to the top and get seen, heard, and booked. Get the full story at NewsCred Insights