1. Think bigger than your client. “It’s often easier for us to cover trends or new markets than it is to do a one-off story on a client,” says Paul Brady, senior editor at Condé Nast Traveler. He advises answering these questions when crafting pitches: What bigger storyline does your client fit into? In what way are they part of a major movement? Cruise lines are a great example. “Every cruise line wants big coverage in Condé Nast Traveler,” Brady says, “but I can’t profile particular initiatives like new dining programs or enhancements to existing ships.” Get the full story at PR Daily