However, Yahoo said much of this information was confusing to customers, who are further frustrated by the inability to research and book holidays with travel companies using multiple screens, including mobiles, tablets and PCs. Yahoo! senior director of international research Laura Chaibi said only about 10 travel brands have the capability to keep track of customers who choose to visit their sites from several different screens and, because of a lack of unity between the different platforms, users are often not able to find the same content when they switch screens. "The most fundamental thing that came out of our research is that consumers want travel brands to up their game," said Chaibi. Get the full story at Travelmole