Take Mint Julep Tours. The Louisville, KY, firm has invested strategically in Google marketing and attributes the bulk of its new customer acquisition and a 70% annual growth rate to its activities on Google. Co-owners Sean and Lisa Higgins started offering custom tours of the Kentucky Bourbon Trail, Kentucky Horse Farms and the City of Louisville in 2008, operating out of their home. At the time, the Louisville area tourism and bourbon industries were investing millions in marketing the newly developed Kentucky Bourbon Trail. Distilleries were preparing to host large groups. “We could see that there was a conversation starting on the web about bourbon and the bourbon industry. We wanted to get in early on that,” Sean Higgins said. Get the full story at Travel Market Report