According to industry reports, some airlines now reject as many as 8% to 25% of legitimate orders online out of fears of fraudulent activity. This means real people will discover that their plans didn't go through, creating enormous turmoil for last-minute travelers. The industry has also begun building in manual processes at every level, checking through bookings for indicia of fraud and theft. This adds to the cost that legitimate consumers pay. It also limits the industry's ability to roll out online and mobile products. With more and more travelers making their plans through mobile devices, hotels, airlines and other industry members are looking for ways to roll out a more seamless experience. "For travel businesses to stay competitive, they have to expand their product offerings [and] sell in more regions and to a broader audience, and therefore increase their exposure to fraud," said Lee. "Many companies… [are] unable to grow in the way they need. This limits the options available to travelers, creates significant burdens on customers, and in many cases, makes it impossible for consumers to get last-minute accommodations when traveling to particular regions." Get the full story at TheStreet