According to Norm Rose, a travel technology analyst and consultant in Belmont, Calif., people like Fallis are on the leading edge of technology's impact on the travel experience. "As smart phones become the standard, we will see location-based services and specific applications from different segments of the travel industry catering to every sort of traveller," he says, citing ReardenCommerce.com as a good example.

Rose notes that as the Facebook generation gains greater disposable income for travel, the industry will have no choice but to change: Online social networks essentially digitize real-life ones, making them, and the collective wisdom they contain, instantly accessible. "By having instantaneous peer opinions on travel-related subjects and products, the impact on vendor choice could be significant. Especially since this generation is predisposed to book vacations on their own (using say, Tripit.com,) versus using a traditional travel agent," he says.

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