In fact, it is so important to this generation that young adults rank travel as more important than escaping from their student loans, buying a “big ticket” item, improving relationships with family and friends or even starting a family of their own. International travel is more accessible than ever before. Considering inflation rates, the real cost of travel has dropped significantly and brands like Airbnb that are disrupting the traditional travel market have created more opportunities for millennials to see the world than generations before them. This shift has altered the travel paradigm. Older consumers tend to consider travel a luxury. Millennials, on the other hand, view travel (especially international travel) as a vital component to their personal growth and life experience. Get the full story at MediaPost